Planet Organic: How we’re all falling in love with organic ingredients

At Viv Towers, we’ve been banging that drum for years, and are thrilled not only that public awareness and active choices have increased so much, but that the choice for consumers has also sky rocketed. We could speculate on the reason the pandemic seemed to make people stop and think about their habits, and how habits are linked so much to our natural environments….but that could open a whole can of worms, and we all have our own thoughts, reasons and rationale. 

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In 2020, the whole organic market spend in the UK (food, drink, cosmetics and clothes) rose to £2.79bn. This is a 12.6% year on year increase in the pandemic! Well done us! Foodie items were the key driver with this increase, but we’re thrilled it shows a real mindset shift, and many of us had the time to stop, breathe, really think about our relationship with the environment and what we put onto and into our bodies. We couldn’t agree more, and take huge pride in the quality and provenance of our natural ingredients, which we strive to make as affordable as possible for you beautiful people to enjoy. Price point shouldn’t be a barrier for people to use safe, effective and natural products. 

And now that summer is beginning to make an appearance in the UK (albeit 5 days of sun, followed by 10 days of rain), our minds are turning to a bit of self-love for our whole bodies. Come rain or shine, the best way to protect our bodies and faces is to slather ourselves with sun protection every day. Our best advice is to put factor 30 or 50 on your face as soon as you get up and ready in the morning. It’s an easy peasy hack which you’ll thank us for in 10 year’s time. 

Our current favourite natural sun protection comes from our friends at REN Skincare. Their Clean Screen Mineral SPF30 has been created from a naturally derived formula. The zinc oxide used is suitable for daily use on the face, and acts as a natural barrier between your face and the sun…..so you can enjoy your well-deserved outdoor playtime, without being caked in greasy chemicals, or risking looking like a lobster. 

And for your hair, our best-selling summer product is the Keratin and Tea Tree conditioner. Hopefully, we’ll all be enjoying sunny days splashing around in pools or the sea…which is so much fun, but can cause havoc with our locks. Our keratin enriched conditioner will help soften, smooth and keep lustrous. Our top tip is to leave the conditioner in for an extra 10 minutes to give a real injection of extra moisture, then leave to dry naturally and accessorise with a panama hat silk hair scarf. 

Enjoy, you wonderful people. 

Love, Viv xx