5 Things You Need To Know About Keratin

Keratin does so much!

In case you weren’t listening in biology, keratin is a structural protein. Without it, our hair and nails would be extremely weak and flaky – not at all ideal! So you know what that means – the more, the better!

What causes low keratin levels?
When the hair is damaged physically, chemically, or from external factors, keratin levels nosedive, even sun or salt water, can lead to a significant drop in keratin content, which can result in a bad hair day, week or year!

Why?
When keratin leaves the party, so does everything your hair relies on for protection. Suddenly, the cortex of your hair is left wide open for attack. That’s when you’ll start noticing the split ends creep up alongside breakage, frizziness, and of course – dryness.

And when something’s dry and dead, the only remedy is to fill it up and bring it back to life!

Enter Keratin-infused haircare and styling products:
Once upon a time, a hair and beauty genius realised that the one thing that our hair relies on to stay healthy might be a good to include in haircare formulas. They had struck gold! Keratin-based shampoos, conditioners, hair masks, face masks, exfoliators – have all made a huge impact on the market, and consumers are in LOVE! 

Why organic haircare ingredients are vital…
Everything natural and organic is inoffensive to our bodies. As a result, your hair is more likely to absorb and incorporate organic products into its makeup resulting in better natural hair health and texture. Plus, when it comes to hair care, unnatural chemicals have a pesky habit of drying out hair or, worse, making your hair rely on them.

So, what are the benefits of keratin?

• Repairs damaged hair
Keratin is capable of infusing protein back into the hair, where it takes hold for the long term. In fact, keratin makes sure it can’t escape by smoothing over the outer cuticle, sealing in all the goodness.

• Enviable locks
Let’s forget about the hair health benefits for a moment because keratin will have you looking A.M.A.Z.I.N.G.

Your newfound silkier-than-silk locks have that patented “I paid good money for this treatment!” look. 

Keratin can treat you to the fullest and glossiest locks on the block. Face it, your new blindingly shiny hair will be the talk of the town.

And if you’re the type to play with your hair, here’s a little something for you: Keratin smoothens down the overlapping cells of your hair for an beautiful silky feel.

However, for those of you who don’t need silkier hair (here’s to all the curly girls out there!) keratin is also perfect for you. Keratin is curly-hair friendly and works to enhance its natural ‘oomph’ without causing any looseness or limpness.

• Boosts natural protection of hair and scalp
Usually, your hair is strong and can stand on its own two feet without any help. However, keratin offers a helping hand in the shape of a protective shield. By enveloping the hair shaft with its life-giving proteins, the results are always more elastic and youthful-looking tresses.

Moreover, keratin reaches deep into your skin and roots, treating both the scalp and hair from the very start. Not only does this promote healthy hair growth, it also touches on the crucial role our scalp skin plays in hair health. If we allow dead skin cells, oils, and other such grimy stuff to pile up on our scalps, much like with skin care, it’ll lose its vivacity and damage the hair before it even has the chance to grow!

• Thicker Hair
Yes, believe it or not, you can get that wavy mane you’ve always dreamed of. Keratin proteins can literally thicken the individual hair follicle as it restores cells and barriers. The result is always thicker, richer, and more luscious bountiful hair that bounces as you strut your stuff!

• More manageable hair
With regular use of keratin infused smoothing products, over time, all hair types begin to settle. The healing protein within keratin allows your locks to return to their natural base state. In addition, the extra elasticity, smoothness, and general vitality of the keratin-treated hair make it easier to style and straighter in appearance.

How the Viv Organik smoothing shampoo and conditioner could be the perfect products for your unruly hair!
Keratin is a haircare lifesaver. When infused in our simple, organic formula, its replenishing properties can brighten and smooth even the limpest hair. So, now that you’re clued in on the irresistible haircare properties of keratin, it only makes sense that you’d be dying to try it for yourself. Why not get started with our organic Brazilian keratin shampoo and conditioner set? This Viv Organik set uses a specialized keratin-infused formula that encapsulates all of the good stuff we’ve been telling you about. 

So, what are you waiting for?! We hope you’re excited about becoming  Smooth Operator!

Love, as ever, Viv xx